If you’re a business owner or manager, it’s important to stay up-to-date with the latest news in your industry. Thankfully, the Internet provides a wealth of resources to help you keep abreast of current events. Whether you’re seeking stock market updates, personal finance advice or company news, there’s a variety of websites that can provide you with the information you need to keep your business running smoothly.
Read the Newspaper
Although it may seem outdated, a good old-fashioned newspaper can provide you with valuable insight into the latest happenings in your industry. In addition to providing an easy way to find out about the latest trends, these publications can be a valuable resource when you need a little advice or inspiration.
Make it a Habit
The key to getting the most out of your newspaper reading is to make it a part of your daily routine. Set aside a fixed amount of time each day and designate it as your “newsreading” time.
Write a Press Release
Sending out a press release to local news outlets can be an effective way to promote important events and announcements in your business. These can include new hires, expanded operations or innovative products or machinery. Including quotes and information about your company in the release will make it easier for reporters to pick up on these stories.
Consider Using Images in Your Press Release
Reporters need compelling images to get their readers’ attention and attract them to your article. When writing a press release, it is important to use images that speak to your audience and show them how your business impacts their life. Adding a picture or GIF to your release will help it stand out from the rest and improve the chances of securing media coverage.
Ask a Journalist to Review Your Work
One of the best ways to ensure that your news release is successful is to have it reviewed by a journalist. A trusted colleague can offer advice on whether or not the message is clear and if there are any points that need to be clarified. They can also suggest changes to the release that could improve its impact.
Write an Angle and Test Your Outline
Developing a writing plan that will deliver the most relevant information to your target audience is essential when writing news articles. By taking the time to ask yourself the “5 W’s” of journalism – who, what, why and when – you can create an outline that will help you produce a quality story that will be beneficial for your audience.
Evaluate Your Topic
The choice of your article’s topic will greatly affect the number of people who will read it. Before you start writing, choose the topic that you think your target audience will be most interested in reading. This will ensure that you are attracting the most attention and that you are delivering the most relevant information to your audience.
Eliminate Jargon
In the business world, there are always acronyms that are used to describe different types of information. This can be confusing for the reader and it can also lead to misunderstandings.